Smile Dog
One of the first internet horror stories built around a file rather than a text. It appeared around 2008: a journalist visits a woman to ask about a picture called smile.jpg that drives mad everyone who sees it; the woman refuses to talk and eventually sends the file. The trick is that the file does not exist — every "original" circulating online appeared after the story did. The reader has to imagine the image, and imagination does the job better than any drawing.
Country Road Creature
Another of Henderson's: a gaunt figure the height of a telegraph pole, caught apparently by accident through a car window on an empty road between fields. Nothing is formally known about it — no habits, no origin, no name beyond the descriptive one. That is the device: the caption under the picture is shorter than a caption normally is, and the rest is left to you.
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