Chicago

Smile Dog

One of the first internet horror stories built around a file rather than a text. It appeared around 2008: a journalist visits a woman to ask about a picture called smile.jpg that drives mad everyone who sees it; the woman refuses to talk and eventually sends the file. The trick is that the file does not exist — every "original" circulating online appeared after the story did. The reader has to imagine the image, and imagination does the job better than any drawing.