Smile Dog
One of the first internet horror stories built around a file rather than a text. It appeared around 2008: a journalist visits a woman to ask about a picture called smile.jpg that drives mad everyone who sees it; the woman refuses to talk and eventually sends the file. The trick is that the file does not exist — every "original" circulating online appeared after the story did. The reader has to imagine the image, and imagination does the job better than any drawing.
The Black Volga
A black car with no plates, sometimes with white curtains or red tyres, that drives around the city taking children. The legend circulated across the Eastern Bloc from the 1960s to the 1980s — in the USSR, Poland, East Germany, Hungary — and in each country somebody different was behind the wheel: state security, priests, foreigners, vampires. The Volga itself was not chosen at random: an official car, unavailable to an ordinary person, and therefore the country's most recognisable symbol of an authority you cannot hail.
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