Grovers Mill and the Panic That Wasn't
On 30 October 1938 Orson Welles broadcast his radio version of The War of the Worlds on CBS, with Martians landing at the village of Grovers Mill in New Jersey — and the next morning the papers wrote of millions of Americans fleeing their homes. That second story was taken apart later. The C. E. Hooper ratings service polled five thousand people that evening: about two per cent were listening, and almost none of them called it news. The historians Jefferson Pooley and Michael Socolow showed that the scale of the panic was invented by the newspapers themselves — print was losing advertising to broadcasting and was glad to prove that radio was dangerous. The monument to the Martians at Grovers Mill was put up in 1988.
The Great Moon Hoax
From 25 August 1835 the New York Sun ran a series of six articles reporting that Sir John Herschel, from the Cape of Good Hope, had seen life on the Moon through a new telescope: forests, herds of bison, temples of sapphire and intelligent winged people four feet tall, which he called Vespertilio-homo. The material was presented as a reprint from the Edinburgh Journal of Science, which had by then been out of print for years. The Sun's circulation rose to fifteen thousand, the largest in the world. The author was the reporter Richard Adams Locke, writing satire on the fashionable speculation about inhabitants of the planets; the paper never printed a retraction, and Herschel learned of his discovery by post.
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